28 May The Secret Sauce to Brand Loyalty Is Custom Merch
Building up a brand’s popularity is different from setting up a business.You can plan to grow a business utilising all the basic techniques such as composing a retail strategy, development procedure, defining sales goal and objectives, planning, and producing products and services. However, popularising a brand is a unique methodology. Furthermore, developing the dependability behind your brand is another level of perplexity.
In the present day, “outdated” trading and advertising strategies are inconsequential; what matters are “experiences”. Today’s advertising and marketing focus is all about developing a credible understanding that reverberates with your clients and cultivates into an enduring and faithful association with your “BRAND”.
WHY IS BRAND LOYALTY IMPORTANT?
The question your brand needs to answer is: Why should customers associate with your company?
The opinion, belief, sentiments and circumstances a buyer connects with any product or service, comes from the way the brand presents itself. Your brand value is in a way an observation, a perception created towards your organisation, and acknowledged in a way the customers can feel, comprehend and connect to their own lives. On the other hand, branding is about setting up a standard and building a notion greater than your cherished product range and service.
THE NEED FOR CUSTOM MERCHANDISE
Customers are tired of having products and services forced on them only focused on sales, sales, sales. In today’s saturated market (both in the physical and online realms) it’s difficult for a customer to form an association with specific brands and thus brand loyalty is often hard to come by.
If the product or service you offer is the “delicacy” of your business, custom merchandise is the “secret sauce” of the meal. Custom merchandise unites your brand and your customer with a unique experience they can’t find anywhere else. Much like a restaurant would curate a selection of meals for their client base, curate a collection of custom merchandise that keeps your customer’s coming back for more.
Custom merchandise can help transform your brand ethos from the etherial into the tangible – a tried and tested way to connect with your customers as they can touch, feel and experience your brand in their very own hands. Essentially, each piece of merch is like a small piece of your brand’s essence which they get to keep.
Adopting this strategy can aid you in sourcing brand ambassadors who can spread the positive image of your brand each day, enhancing brand acknowledgement as well as building your public reach.
Custom merch can initiate discussions, increase client loyalty and have an extensive shelf-life in advertising—the immense amount of publicity you get through custom merchandise is hard to get any other way!
If you’re planning to include custom merchandise into your brand building formula, talk to us today to discuss your branded solution and execution strategy.