Case Study: 2019 Lismore Masters Games

28 Jan Case Study: 2019 Lismore Masters Games

Overview

Client Name: Lismore Masters Games
Market segment: Events
Business size: Local council-run event
Scope: Single Site set up – Events

The Brief

Lismore Masters Games has been running for 20 years with 1,500 competitors in 20 sports and a high-quality social program to entertain all competitors. The event injects $1 million into the local economy. Lismore Workers Club is the naming rights sponsor of the event, which is run by Lismore City Council.

Lifestyle Australia was tasked with setting up a full retail experience shop at the registration centre, as previous vendors had missed the opportunity to sell event merchandise. They were also requested to design and create the event merchandise, as well as set up a pre-event website shop. Merchandise items included:

• t-shirts
• polo shirts
• jackets
• coolers
• towels
• caps
• hats
• badges

Our Solution

The key to selling more event merchandise was to bring attention to merchandise prior to the Masters Games. By activating pre-event sales, the public was already aware and ready to shop during-event merchandise.

The Result

Lifestyle Australia achieved the highest sales for the event, and the clients’ expectation was succeeded.

Robyn, CEO of Lismore Council, shares: “Lifestyle Australia, particularly Brett and Donna, were very friendly. They made us feel as though nothing was too difficult to achieve. The deadlines were met, and the quality of their work was amazing. I would without a doubt recommend Lifestyle Australia to any other organisation wanting an incredibly quick, friendly, frictionless experience.”