satin stitch_

Embroidery designs take into account a combination of affects, materials and styles. A sating stitch is a series of (usually parallel) flat stitches that are used to completely cover a section of fabric. Satin stitch will follow the contour of a shape as the machine works. For broad areas longer than what the machine can mechanically stitch, rows of satin stitch can be compounded to form a brick stitch or a split satin stitch. Using satin stitch results in a semi three-dimensional look by way of how semi three-dimensional look by way of how the light is reflected by the natural twill of the embroidery thread.

fill stitch_

A fill stitch is used to cover a large area with embroidery. A fill stitch is made up of a series of running stitches that pass back and forth across the shape to be formed. Unlike split satin stitch, fill stitch is less susceptible to pulling and is also used where additional shapes are to be embroidered over the top. This type of embroidery design is used for items that require additional shapes & designs.

chain stitch_

Used mainly as a decorative trim, a chain stitch is a running series of custom programmed stitches designed to create a shape that is repeated along the sewing path. This is a common type of embroidery for consistent designs and themes


In the context of sewing, an applique refers to a needlework technique in which pieces of fabric, embroider,, or other materials are sewn onto another piece of fabric to create designs, patterns or pictures. More specifically in embroidery, applique refers to securing pieces of fabric to a garment using a satin stitch edge. This technique is used in instances where applying a fill stitch to the area would be either too time consuming or too costly.

reverse applique_

Similar to normal applique, reverse applique has the fabric attached to the underside of the garment. Once attached the garment fabric is cut away to reveal the previously hidden fabric. Reverse applique is used mainly on fashion garments.

3d embroidery_

3d embroidery is a technique where a dense foam pad is applied to the surface of the fabric prior to stitching a satin stitch. As the needle penetrates the foam it acts like a knife, cutting the foam as it goes. The density of the foam causes the satin stitch to remain raised much higher than if foam wasn’t used. Foams of varying thicknesses can be utilised in a single decoration to give the impression of multiple levels. 3D embroidery is increasingly being used to illustrate and increase the impact promotional products and branded merchandise can deliver.


Quilting takes applique to the next level. Before laying down the applique fabric, a layer of wading is first applied. Once the top layer of fabric is stitched down a series of patterns are applied in a thread colour to match the fabric. The wading causes the fabric to puff up where stitching is not applied, but not to the same extent as 3D embroidery.