Author: Lemon Tree

The INAS Global Games Brisbane, established in 1986, is the world’s largest sporting event for elite athletes with intellectual impairment and a full member of the International Paralympic Committee. INAS has grown to more than 80 member nations across the World, representing upwards of 300,000...

The Pan Pacific Masters Games is biennial celebration of masters sport, showcasing more than 40 sports with competitors converging from more than 40 countries around the globe. With this year’s games being held on the Gold Coast, Events Management Queensland entrusted Lifestyle Australia to execute and deliver a holistic marketing strategy including personalised merchandise for teams, spectators and sports.

What are your business goals for 2019? If your answer is anything along the lines of wanting to convert more sales or boost the bottom line, it’s time to start considering how you can do things differently. You can’t expect the same repeated actions to return a different result. Instead, let’s have a look at introducing something new in the mix to allow your marketing and sales efforts to work harder in 2019.