Small businesses often do not realise the benefits of promotional products in the brand development of their company.
Using promotional products can prove to be a great marketing strategy. Expenditure on promotional merchandise accompanied with your brand logo and name should be considered as a powerful marketing tool and productive investment, which goes on to bring ROI in the future.
Distributing promotional gift to your existing and potential customers can help in branding, increasing goodwill of the company and developing customer loyalty.
What are the benefits of promotional products?
There are many benefits of promotional products over other ways of marketing and advertising. Promotional merchandise is a wonderful way of being a part of your customer’s lifestyle, by moving your advertising strategy into homes and offices.
Promotional products are affordable and help your existing and prospective customers remain curious about your brand.
Below listed are some of the benefits of promotional products and promotional merchandise.
#1 Initiates Brand Loyalty
A necessary aspect of every business is to ensure genuine customer engagement with the brand. It is a basic human tendency to look for something extra and to grasp your client’s attention, nothing is better than a gift. A gift is a gesture of love and care. Studies suggest when you connect to your customers on a personal basis, they tend to choose you over your competitors. Distributing gifts to your existing and potential customers enhances the chance of brand loyalty.
As such, one of the significant benefits of promotional products is that it maintains a sense of brand loyalty long after the communication with clients.
#2 Maximum conversions at minimum investment
Small businesses often experience problems with a limited budget when planning advertising and marketing strategies. With a low budget, it can be quite difficult to execute a good marketing plan. This is the time when you need to think and plan a strategy that gives you maximum outreach for a small investment.
Promotional products or promotional merchandise can be a solution to your problem. A small gift can prove to be a great asset in increasing and maintaining customer loyalty. It shows your customers that you care.
#3 Good customer relationships
One of the most significant benefits of promotional products is building a strong, genuine and meaningful connection with their clients. A good rapport with your clients ensures profit for your company in the long run. As an entrepreneur, you need to make sure your customers trust you and would love to come back for more.
A happy customer will not only be repeat buyer but help you spread your business by recommending your product and services to their friends, family and co-workers.
Social media is a great platform to connect with your customers. Create giveaway contests on social media and give winning customers free movie tickets, concert passes or promotional products. This strategy will increase your engagement and interaction with your clients. This will also help you spread your network among suppliers, partners, business professionals, and potential and existing customers.
#4 Strong commitments to build customer retention
To keep your clients committed to your brand, you should show them your commitment towards your goal. Focusing on existing customers is crucial. A bird in hand is worth two in the bush. Before targeting potential customers, you should ensure the stability of your existing customers. Gift your existing clients personalised and tangible items. This will keep them interested in your brand and increase brand commitment.
#5 Variety is wonderful
Giving unique and creative promotional products is an excellent way to attract customers and building brands. When compared to other forms of marketing tools like media, promotional products are more efficient and affordable. Sticking on to the outdated, traditional methods of advertising will give you stale results. Sometimes selecting varieties can do wonders.
If you are planning to include promotional products into your brand building formula, Lifestyle Australia is here to fulfil your business needs. For further details, contact us on +61 07 3386 3600.