Award winning art team that creates designs and styles, that promote your brand
Six automatic machines that produce up to 12 colours each, providing us with an output of over 3,000 pieces per hour
Our in house embroidery department produces up to 6.5 million stitches every day delivering crisp and clear branding
Digital transfers, including Supacolour, bring cost effective and quick turnaround solutions to a range of products
Producing high quality & durable images, our flatbed press provides us with endless options in promoting your brand
FINISHING & PACKAGING
Custom swing tags, barcodes, and polybags finishes your products off with authenticity and value
CUSTOMERS (and counting)
Lifestyle Australia crafts customised retail products for tourism operators in Australia and overseas. We are thrilled that major Gold Coast tourism operator Dreamworld entrust us with full creative rein to design their themed merchandise, as has done for over 25 years.
Lifestyle Australia has got you covered for branded product and merchandise solutions. We specialize in crafting quality merchandise, in reduced lead times, and at competitive prices.
Lifestyle Australia specialises in corporate merchandise solutions. When stylish merchandise is required to promote your brand, Lifestyle Australia has got you covered.
The workwear category has been a natural progression for Lifestyle Australia. Providing leading brands to the industrial sector has got hard working Australianâ€™s covered.
Lifestyle Australia has every aspect of event merchandise covered. That’s why News Limited chose us as the event merchandise partner for the annual Bridge to Brisbane fun run.
With lost time injury and safety rewards, the timing and delivery of a unique gift is everything. That’s why Lifestyle Australia has got the mining industry covered.
Lifestyle Australia’s flair for sourcing locally made promotional products is valued by the union movement. As the biggest supplier of union branded merchandise, Lifestyle Australia has got your union covered.
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Set us to the challenge – if we don’t have it, we’ll get it.
No matter what your needs are…We’ve got you covered.
Address: 10 Access Avenue, Yatala, QLD
Phone: 07 3386 3600
Business Hours: 8:30am -5:00pm Monday – Friday
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A Condensed Guide to Promotional Products
There is an old saying that without advertising, nothing happens and if you own or operate a business, you realize just how true that statement happens to be. Advertising is what keeps your business going and it also helps to take your business to new heights. The way that you advertise, however, is going to make a difference in the success that you see.
One form of advertising that many businesses have used over the years to their success is the use of promotional products. This is not only a way to advertise your business to new customers, it also helps you to keep your existing customers happy as well. In fact, once you learn many of the benefits of using these products and how to use them successfully, you will find that there is more to it than what meets the eye.
What can you expect to use as a promotional product? In reality, the sky is really the limit and there are so many thousands of different options available, it’s difficult to describe them all in a single article. In fact, even if you look at a single item, such as promotional pens, there are so many different options open that it makes that single product a multitude of unique products. That is perhaps one of the reasons why people tend to use these products on a regular basis in the promotion and marketing of their business. It is easy to diversify and to keep things fresh.
In addition, you should not think of these products as only being for large, international corporations. The fact of the matter is, even small businesses can benefit if they use these products in the proper way. In fact, in a survey that was done on the use of promotional products, more than 50% of people stated that they had a more positive impression of a company after receiving a promotional product and half of those people continue to use the product on a daily basis. How’s that for ongoing marketing?
What Are the Benefits of Using Promotional Products?
In order to fully understand why you should be using these products, it is important to know the benefits that they provide. Of course, we can understand the benefits that they offer to our customers and potential clients because we try to pick things that are useful for them and their daily needs. In this section, however, we are going to take a look at some of the key benefits of using promotional products in your own business.
Brand recognition – Although many businesses consider this to be a factor that is only beneficial for large corporations, even a small, mom-and-pop shop could benefit from brand recognition. If you have any type of competition at all, you want your business to stand out in the mind of your customers and promotional products are an excellent way to make it happen. You can customize them for your customer and they will think about you, every time they use it.
Better Than a Business Card – How many business cards do you have in your portfolio? More than likely, you have so many that it takes you some time to find the one that you are looking for. That is one of the problems with business cards but the same is not true of a promotional product. Admittedly, it is always going to be beneficial to have a business card but when you use a promotional product as an alternative, it stands out in their mind.
Affordability – Many businesses are running on a shoestring budget and they may not have the funds necessary for a large marketing campaign. Choosing the right promotional products, however, allows you to invest in something that is relatively low cost but at the same time, can have a significant impact. You just give them away and let the product build customer loyalty.
Tangible – Many people might think about your business in different ways but when you give them something tangible, it helps you to stand out in their mind. For example, handing out pencils or pens is an excellent way to promote your business and if they are of high quality, people may use them on a daily basis. In fact, you might be surprised at how often they will come back to you when they need it replaced.
Power – There is a lot of power in marketing and when you use promotional products, you’re taking advantage of that power to the full. You really can’t beat what these products bring to the table and regardless of whether you are handing them out at a business lunch or during a meeting uptown, there will be power behind the gesture.
Which Promotional Product Should You Choose?
We have already discussed and establish the benefits of using these products in your day-to-day business. When you really stop to analyze things, it doesn’t matter what type of business you own, you will be better if you use these products. The real key, however, is not to simply hand out something random to your business associates and potential clients. You want to choose the product carefully and this is where many people tend to fall short.
When you are trying to choose a promotional product, you might be overwhelmed with the sheer volume of choices that you have available. Imagine looking through a catalog of thousands of different products, each of which is somewhat related and that cover a wide range of options. How would you choose the one that is right for you? Sometimes, it is just necessary for you to get to the point.
When selecting a promotional product; think about the way you will offer it. What is it that you hope to achieve from the product? How will it be distributed and how is it going to fit into your overall marketing strategy? These questions are really going to help you to see beyond the static and choose something that is going to have a significant impact on your business.
One thing that you may want to consider is the person that is receiving the product. Many times, it is the audience that is going to dictate what we want to provide for them. For example, if we are marketing to top-level executives, we wouldn’t want to hand them a simple $.99 a pen and hope that they use it regularly. On the other hand, providing them with a high quality pen set is something to consider. We may also want to provide them with other, high quality items that would find their way onto their desk.
If you have used promotional items in the past, don’t simply fall into the pattern of giving out the same product over and over again. Some people may look to you for those products, so it’s a good idea to have them on hand but it never hurts to mix things up every once in a while. It helps to keep your marketing message fresh and at the same time, it allows you to explore the possibilities of other options that are out there.
When you give out a promotional product, you should also expect something in return. Admittedly, there are going to be times when you give things out at random and simply hope that they somehow come back to you and benefit your business. It is a much better idea, however, for you to provide a promotional item to someone and then try to get their contact information in return. Contact information is very valuable and most people will not hesitate to give it, if you provide them with something valuable first.
Finally, it is important to consider the quality of the product that you are providing. Before you give out any promotional item that you have purchased, make sure that everything about it is completely correct. The last thing that you would want to have happen is to give out hundreds of promotional items and then suddenly discover that the wrong phone number is printed on them or your URL is missing a letter.
In the marketing world, it can be very difficult to stay competitive. Today, we are dealing with a tight local market and the global market is constantly shrinking as a result of the electronic world in which we live. It is important for you to ensure that you stay on top and marketing your business is the one key task you can do in order to succeed.
There are always going to be options when it comes to marketing. Some people may use the search engines while others may use billboards or perhaps hand out their business card at every opportunity. Although it is important for you to be diversified, using promotional products is one angle that you should never ignore. It can really make a difference in the success of your business and help to keep you moving forward well into the future.